Gifts of appreciated assets are among the simpliest and best ways to make good use of those assets without incurring a tax liability.  Stock held for many years often grows so valuable that the tax liablilty of large capital gains limits the owner's collection of the proceeds.  Transferring such stock to the D-Day Memorial, donors can receive an income tax deduction for giving the full value of the stock the day it was sold without incurring the tax liability of the capital gain.  The Memorial receives the full value of the donated stock but has no tax liability.  That is the case no matter how much a particular stock has grown since its purchase.